Dutch market leader in pet retail, on- and offline

De IJsvogel Groep

FOUNDED Pets Place was acquired by the Malenstein family in 1998, Boerenbond in 2000


WHERE THEY ARE The Netherlands; Pets Place and Boerenbond comprise 230 retail stores throughout the country. Head office is located in Ede, the Netherlands.

WHAT THEY DO Offer one-stop-shop for pet and gardening supplies with premium service at the best price, also active in the wholesale business and as an importer of pet products.

FACTS De IJsvogel Groep is the undisputed market leader in the Dutch pet supplies trade in the Netherlands. Pets Place is considered the most innovative Dutch omni-channel pet retailer.

WHY DE IJSVOGEL GROEP We strongly believe that De IJsvogel Groep is the consolidator in the pet supplies market: strong brand name, focus on high quality service, best in class supply chain and strong online platform. IJsvogel is well positioned to benefit from growing demand for specialty one-stop-shop service concepts in pet supplies.

THE CHALLENGE De IJsvogel Groep needed additional expertise in restructuring and refinancing to create a solid base for further consolidation and international expansion through on- and offline channels.

AIM One-stop-shop for pet and gardening supplies with premium service at the best price. Further (international) expansion of leading market position through a solid multi-channel strategy and become European top 3 pet retailer.

WHY 5SQUARE 5square invested to support the company with the execution of their growth strategy. We are keen to help and assist the Malenstein family in achieving their ambitions.