FOUNDER & PARTNER 2004
FIRST JOB Key grip and sound technician for a promotional film.
I STUDIED Business Administration, Groningen University.
I AM Proud that Remco and I started 5square on our own – without any handouts.
RESPONSIBILITIES Executing pre-defined improvement processes at SMEs and solving operational issues.
BEST WORK MOMENT After investing in a company, finding out that the management is even better than we expected.
MOST CHALLENGING WORK MOMENT Greve had been selling their shoes far too cheaply to retailers. We needed to change the quality of sales. It was a very tough choice because it’s tempting to sell as many pairs of shoes as possible at a low price. But focus on volume is not a healthy strategy for the long term. We cut 20% of low-quality sales. It was difficult but in the end it turned out to be a very good decision.
I ADMIRE Richard Branson. Even when he had revenues of hundreds of millions of pounds a year, he continued to lead a modest life on a boat. He’s also fearless. Not only in the business world, but in the extreme challenges he undertakes such as attempting to circumnavigate the globe non-stop in a balloon.
WORDS THAT INSPIRE ME The road to success is always under construction.
Try not to be a man of success but rather to become a man of value.
MY FAVOURITE THINGS My social environment – spending time with family and friends. I’m not attracted to material things per se: I find that pleasure is only temporary.
5SQUARE IN ONE WORD Energy.
Photography by Jordi Huisman